Hello! 👩🏻💻
I’m Shana – pronounced like “banana.” 🍌
I have nearly 20 years of advertising experience helping start-ups to Fortune 500 brands get strategic. Now, I’m using my experience to help small businesses do the same. This means digging deeper beyond your logo to uncover the “swagger” for your brand, helping you identify your ideal audience, or auditing what you already have by analyzing your data for opportunities.
My dedication to you is to do my best to set you up for success.
Let's get nerdy! 🤓
Consumer Advocate.
Complex Made Simple.
Creative + Analytical.
15+ years of Brand Marketing and Digital Experience
10+ years as a Manager and Mentor
Intrapreneur & Educator – Created and launched an agency’s first internal professional education and mentorship programs
Specialties – Strategy, recommendations, and POVs – digital strategy, brand strategy (from start-ups to Fortune 500), audience and market research, media and website analytics, creative and media briefs, and finally, digital and social media
Industries – Retail, eCommerce, restaurant, energy, CPG, finance, and telecom
Channel Experiences – Website, digital media (display, paid search, SEO, online video, etc.), social, experiential, and broadcast
Past Brand Experience
My “Why?”
This is me at my parents’ furniture store. I grew up among immigrant business owners, so my focus on helping other small business owners with their marketing efforts is a personal one.
I’ve worked in the ad industry for nearly 20 years with Fortune 500 brands with big budgets and national campaigns. In 2020, I decided to leave the advertising agency “nest” to take a chance on myself and on the small, but mighty, brands. I want to use what I’ve learned during my past agency life to help other small- to mid-sized business owners like my parents. My work consists of helping you discover the brand essence for your business and develop a game plan that will focus your marketing efforts based on priorities, budgets, or your timing needs. Essentially, my hope is to make the branding and marketing part of your role less overwhelming so you can focus on growing your business.
Thank you for reading this far into my “About” section. I look forward to growing together with you.
Gratefully,
Shana [she/her/hers]
Let’s Chat!
Your first 30-minute consultation is free.